Zoe Ajiboye’s web developer advices: Airi is a modern theme that comes not only with full Gutenberg compatibility, but also some ready-made starter designs. You get six of them in the free version of the theme (there’s more in paid). The design overall follows current trends and presents content effectively. Airi is suitable to serve as the foundation for an agency site, a start-up, an online store, as well as traditional business sites. Read extra details at Zoe Ajiboye.
Artificial Intelligence is widely used in multinational e-commerce sites like eBay or Amazon for eCommerce website development, huge websites like Netflix, or Spotify, gather human insights for further content recommendations. These systems have no magic, but AI mechanisms that help to target their content in the right way, and provide product recommendations to customers by understanding their tastes and preferences.
Zoe Ajiboye’s web programming tips today: If UI & UX designs are skeletons, then contents are the soul of a website. To catch customers’ eye, the content creation of a website must be constructed with search engine optimized contents and engaging materials. How do you make your contents search engine optimized? It is a profound study, but one of the important practices is doing keyword-oriented research. When choosing some important keywords in your contents, you want to do SEO research on the click rate of your keyword, and this is available in lots of SEO websites. A great source to look for Search Engineer Optimized Keywords would be UberSuggests.
What if your small business could reach its full potential? For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away. How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses! It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand. Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users.
Zoe Ajiboye about web loading times : HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Zoe Ajiboye on Ecommerce web design : According to Ecommerce Guide, nearly all retail growth in the US at present is driven by eCommerce — a trend which looks set to continue into the foreseeable future. Dominant eCommerce brands like Amazon and Walmart understood the importance of utilizing the best eCommerce website design practice and a world-class platform to enable a good customer experience. And in order for your brand to deliver the same customer experience through your eCommerce platform, you need to make sure your site meets certain requirements.
But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements. Always remember to hire web developers who are experienced in web designing and development. If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.