Convention and trade show exhibits in 2021? Since booth sizes are limited, you have to be creative and make your walls part of the branding strategy you have in mind. Customize them to grab the attention of the attendees and remain memorable. Think beyond wall signages and banners. Branding is very crucial in trade show marketing as you just don’t want your booth to be remembered; you want your company to be unforgettable too. So, get creative on how you can make the personality of your brand shine through digital and tangible displays.
Our 20′ ModLite trade show booths are lightweight displays constructed with easy-to-assemble modular aluminum extrusions combined with high quality graphics to create a sleek, modern, professional look. Our Truss displays provide a modern, professional, and industrial appearance at any trade show event. They require NO TOOLS for set up. Some can even be reconfigured in multiple ways using the same parts. With a fully recyclable steel frame, our Truss kits are both an economical and eco-friendly exhibit choice. Our Slatwall displays are lightweight and are perfect for clients needing shelving or slatwall for merchandise. Capatible with all industry standard hardware, our Slatwall booths offer both strength and flexibility while still weighing 50% LESS than standard slatwall displays. Discover extra info at visit infinity exhibits.
In the simplest way you can, you need to help them see what you do and why it matters to them. What will they get out of stopping to talk to you? If you’re struggling with this idea, it may help to think of three big advantages that make you better than other booths doing something similar. For example, if you’re selling homemade crafts, you could say something like “Our crafts are available in more colors, cost less, and are made from high-quality materials” This tells people what you do while also telling them why you are the best booth at the trade show for whatever product or service you’re selling.
Capture attendee’s attention with stylish designs, signage, hanging banners and a variety of colors and textures. We use materials that don’t add unnecessary weight to your trade show displays. We also use only what is necessary to fulfill the needs of our clients marketing objectives. The InfiniLite, Slatwall, TruLite and InfiniTruss lines requires no tools for setup in most cases. Provide lightweight, affordable, easy-to-assemble trade show displays that stand out from the crowd and help our clients succeed! We’ve been saving our clients money for over 20 years, providing them with trade show display systems that are budget-conscious, yet don’t compromise on presence or style. See even more info at https://www.infinityexhibits.com/.
Just like with in-person trade shows, think about the type of show and the audience you’re expecting, and then select the reps that have the most relevant product and persona knowledge to have meaningful and engaging conversations. Typically, you would look for reps with the most product knowledge, or with the best relationship-building skills. Or you would look for reps who are personable and outgoing. While all of these qualities remain true and valid when staffing a virtual trade show, one quality to add to the mix is strength of digital communication, i.e., does your rep express him/herself well in emails/messages, is he/she comfortable video conferencing, etc. If you think capturing the attention of a lead at an in-person trade show is hard, wait until you experience a virtual trade show. It’s a whole different ballgame with its own set of challenges, but with thoughtful and strategic staffing, you’ll be sure to nail it.