Fort Lauderdale SEO experts? Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic. Further, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. Without local SEO, your business could be losing out on a significant amount of traffic.
NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.
We are great communicators. In fact, communication is so important for us that we’ll set up several meetings with you before getting started. We want to know exactly how to help you, so we’ll do our best to discover how our services can meet your needs and even exceed your expectations. While SEO is the aspect that all things should revolve around, we strive to make you happy. Our focus is on the client and our services cater to the exact needs of each customer, rather than on the average SEO needs. For instance, if you want to focus more on local search and mobile, we’ll help you attain your goals, and focus less on ranking your business on Bing or Google nationwide. Discover extra details at Coral Springs SEO.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.
You can use our South Florida SEO services to outrank your competitors. Best of all, we’ll help you stay two steps ahead of the competition by using only white-hat SEO practices, so you won’t be flagged or banned if Google starts looking for black-hat SEO procedures. As a fully-stacked South Florida SEO company, we offer you the following services: Local search strategy: we dive deep into your campaigns and marketing strategy in order to create a comprehensive local search strategy that will enable you to outrank your competitors and gain an unfair advantage over them on mobile. More specifically, we’ll help optimize your local listing and Google My Business so you can rank high in Google Maps and be featured in the local 3-pack. Read extra details at https://www.mrb.marketing/.