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So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories.
Add to this, the time spent outside social media, but still online, searching on Google, visiting websites, reading news, texting, etc, then, before you know it, you can add another two to three hours of screen time. This is an unprecedented cultural shift away from attention on T.V., paper brochures, or traditional offline advertising channels. In fact, a Statista survey about smart phone usage shows that In the US, people spend 5-6 hours a day staring at phones, tablets and computers. That translates into several hours per day for endless advertising opportunities to your customers and eyeballs tuned to receiving your digital marketing messages. These numbers alone might be enough to make you appreciate of the power of digital marketing enough to incorporate it in your marketing funnels if you are not already doing so, and to expand your array of ‘rods in the fishing pond’, if you already have a digital marketing footprint.
You want to improve your Youtube channel or to raise the views of your videos and you don’t know how? Here are some advices about how to get more Youtube viewers and subscribers. Make End Screens for Your Videos: Using end screens is a good way of boosting your views for free. Basically, what you need to do is provide viewers with more information about your channel, as well as inviting them to check out your other videos. The best thing about this is that making an end video is not a difficult task. In fact, you can do it by simply following these steps: Go to the Video Manager, Find the video to which you want to add an end screen and click Edit, Click the option titled “End Screens & Annotations”, Add an ends screen to the video. End videos do not have a direct impact on your videos’ ranking on YouTube search page, but they will certainly add to a more professional look at your whole channel.
Determine Your Audience: Start by considering who your audience is. If you’re an established business, use data collected about existing customers. You can even target based upon their upcoming events. You’ll notice that your ad’s reach goes down as you become more selective. It feels like you’re intentionally losing potential traffic. Don’t you want to reach as many people as possible? Yes. You do. Target to spend wisely. Reach more of the right people with the right message. That’s what targeting is all about. Trying to reach too many people who aren’t the “right people” causes you to overspend on accidental clicks.