Searching for a digital marketing company in India offering newsletters ? We have good news for you! We will talk about the latest marketing methods in 2019 and also introduce you to one of the leading digital marketing agencies in India.
In 2016, Gartner predicted that 20% of all business content would be “authored by machines” by 2018. While the accuracy of this prediction hasn’t been tested yet, most people are already reading AI-written articles in one fashion or another (whether they realize it or not). AI is particularly good at creating data-heavy news briefs about business and sports, for example. These articles may not have the same panache as human-written ones (yet), but they save news organizations vast amounts of time and money to get the word out. In the future, AI will likely originate much of the content on the internet. But inbound content, which relies on personality and authenticity, is not its strong suit. AI may generate some initial reporting, but it’ll be up to a human to make the content relatable. Managing ads is a full-time job. But with so many new channels to reach customers through, not even a full-time advertising team has enough hours in the day to keep up. That’s why more and more companies are trying to let AI take it over.
Successful social media campaign begins with an audit to determine the social landscape. How prominent is our presence in social media. What is our competitor working upon. The latest industry trends. Where do the opportunities lie? Alongside profiling your audience and determining how they behave. This is used to develop an sounding social media strategy to deliver results. Cause posting on social media is an easy task but getting the results requires stream-lining of multiple activities. Determine and set the optimal path to reach your potential audience targeting the what, when, where growing your fan base steadily by engaging them and converting them into potential leads. Read extra info on Digital Marketing Agency In Mumbai.
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels. Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves, 58% of people have bought a new product in the past six months because of an influencer’s recommendation. For this reason, Iceland, a popular British supermarket chain, switched from ads with celebrities to a campaign that features real-life moms. Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. And research shows that 35% of moms trust online videos like the one below more than traditional ads: Influencer marketing is not just a trend: A mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by next year: Influencer marketing is also going to be affected by artificial intelligence. With each year, AI is making the process of finding the right influencers to partner with easier and faster. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). In addition, artificial intelligence is transforming influencer marketing in the following ways: Image recognition with ANN (Artificial Neural Networks), Determining influencer performance with NLP (Natural Language Processing), predicting incentives with ANN.
Go Lead Digital is the thought of two people sharing years of bonding and then landing on a common ground to showcase their different skill set and knowledge. A good friend is all it takes to build a gratifying entity. We are evolving fast, bridging the gap between all platforms, and going from website builder to holistic digital marketing agency. Being born and raised in Mumbai has leaded us to set the stage straight in this Digital World. The plan of working under a name of Go Lead Digital is simple: Lead and explore the opportunity of the digital world. If not us, then who? ‘cause the past decades had been a witness of, the world getting small enough to fit in one palm. We encourage the digital world and look forward to adding value. Source: https://www.goleaddigital.com/.