ISO cash discount program from Shaw Merchant Group? Here’s What We Will Do: You go to the merchant and tell him that you will reduce his credit card payment processing fee from $300 to zero or almost zero. And you will do that by telling customers that they will get a discount if they pay via cash, but if they pay via credit card, they will have to pay full price. However, with this approach, you are losing 50% of your profit and only getting $50 out of the total profit of $100. This approach might win you “salesman of the year” award, but it won’t let you buy that Mercedes you’ve been eyeing for some time.
Key Takeaways: A surcharge is an additional charge, tax, or payment that a company adds to the already existent cost of a good or service. Many industries, including travel, telecom, and cable, will add surcharges to offset the cost of higher prices, such as fuel, or regulatory fees imposed by the government. Surcharges are a way to indirectly pass costs on to the consumer, by listing a charge separately from the cost of the good or service, which appears to stay at the same price.
Even in this day and age, word of mouth can make or break your organization. Social proof can stand between your sales team and their next sale. Customers want to know if your solution works for other organizations and what the sales and customer success process is like. Use case studies, testimonials, and even third-party review sites to your advantage.
What is cash discounting? Cash discounting is just like the name says. It is a discount you will get if you pay using cash. The merchant has to pay the processing fees of credit card if the customer chooses to pay with the credit card. So, the merchant will surely increase the price to recover the fees. Now, if the customer decides to pay via cash, there is no need to charge extra fees, right? So, they will get a cash discount. The cash discount is only applicable if the customer pays via check or cash. A cash discount is a great alternative to a surcharge. Continuing the example, if a surcharge is illegal then what will the merchant do? Well, they will simply increase the product price to 102 and offer a cash discount of 2. Now, if the customer pays using a credit card, they will have to pay 102 but if they pay using cash, they will only have to pay 100. The 2 bucks discount will be given here. Find even more info on https://fs10.formsite.com/Clear-Portland/merchantservices/index.html.
Connect with buyers and uncover their full set of needs: Before a prospect opens up and shares their finances and goals with you, you must develop rapport and trust with them. Once trust is developed, you can uncover their needs and desires. Say you’re a banker talking to a customer about setting up a checking account. Don’t just be an order taker. Ask them about their home situation. Are they moving to the area? Perhaps they need a mortgage. What does their portfolio look like? What stage in life are they (just starting out, highest earning part of their career, or preparing for retirement)? When talking with potential clients, be sure to ask about and understand their full financial picture. Only then can you propose the best, most robust solution.