Impact of art and technology synergy these days with Barbara Jarabik : The rapidity of communicative exchanges in time and space, made possible by the availability of the internet and media everywhere, leading to a strong global impact known as media globalization. People all over the world have access to the internet, which ensures the production, distribution, and use of digitized information in all formats. Back in my grandparents’ generation, people used to meet together physically to discuss concerns and share knowledge. Today, meetings are often done online through social media platforms, giving the illusion of companionship without the demands of friendship. Through social media, people have the ability to create relationships based solely on mutual understandings and shared common interests. The current process of media globalization has led to a deeper understanding between different cultures through virtual encounters.
The culture of a society is reflected in values, norms and practices. Culture observes itself through individuals to reflect their perception, practices, values and in transfer of technology. Technology has a crucial impact on fundamental aspects of all our cultures including language, art, mobility, education and religion. Culture of a community acts as a standard for perceiving, judging and evaluating the technology. As technology affects all the components of culture, it determines the direction of cultural development. To occupy the larger cultural dimension, technology should be in harmony with social and cultural conditions of community else there exists a friction between technological development and preservation of cultural values. A rational balance allows people to exercise freedom of expression in technical world which is beyond one’s ethnicity, age, or level of education. People use it for fulfilling their fantasies but a cultural downfall may occur due to lack of restrictions, regulation and/or consequences.
Technology, for an example, mobile phones find a very unique integration with culture and the work that an individual does (Palen, 2001, pp. 109- 122), today we see that technologies like mobile phones are being used in various roles , in one culture we see that it is used from the simple function as a torch light to more complex roles like fishermen using it for marketing and weather reports (Mittal, 2010). In another we observe how it changes the way people think and brings about a change in society (Contarello, 2007, pp. 149-163), we also observed that it has also seen applications in businesses like new apps (Butler, 2011), our daily activities. Technology is slowly getting locked with our culture, and becomes a daily necessity in some other cultures.
Technology influences society through its products and processes, which consequently influences the quality of life and the ways people act and interact. On the other hand, social needs, attitudes, and values also influence the direction of technological development. For societies to thrive and evolve, technological innovations have become necessary. It has evolved over the last centuries from simple tools such as stone tools and basic books to complex genetic engineering, smart machines, and information technology such as TV, computers, and cell phones. As technological systems are invented by humans, they reflect the very essence of a population’s needs and culture. Read more info at Barbara Jarabik.
In other scenarios it can be a concept. The earth used to be flat in the mediaeval times, for one culture (Russell, 2007) and the earth used to be round revolving around the sun in other and the earth used to be round with some revolving around the earth in some other culture (Diakidoy, 2001). There used to be a boundary of communication, but today some of the common technologies like communication has got deeply integrated with most of the cultures and this gives a chance for us to share our ideas and thoughts that have been prevailing for centuries. This could add to a concept which I developed which gives importance to a collective conscious C (Abraham, 2014), but here I would call it cultural integration and collaboration by using technology.