People are flocking to dentists sites to find the information theyre looking for. This includes people who are already patients, but its particularly true for people who have never set foot in your office. Your site should answer all the important questions that you may assume people would call or ask (or just assume the answer to)even if the information is clearly listed on Google. More details on Websites for dentists London.
Must have features ? Ensure all hyperlinks work and dont change webpage addresses. Check and recheck whatever webpages you link to throughout your site. You dont want your sites visitors smacking into a 404 error page or going to a webpage that is no longer relevant to your practice. Also, once you have decided on a working webpage address scheme, dont invariably change those page addresses as others will link their sites to some of them. If you change your webpage addresses, those links will be broken, and the search engine optimization (SEO) value lost.
Include a clear menu. Include a dropdown menu to group your content and make it easily accessible across your site. Doing so keeps navigating your site a breeze, and it too helps prevents visitors from getting lost.
Before you spend one penny building a website or revamping an existing one, decide what you want people to think of you when they get to your site. After deciding what impression you want people to have about you, create a visual representation of it, selecting fonts, features, and colors that will make your site match your vision.
If you need inspiration, look at other websites that project the same look and feel you want to project, or reach out to colleagues or designers for help. Your website needs to present a look, feel, and approach thats consistent with all of your online and offline patient interactions.
Client testimonials can set you apart in an instant, and its easily the fastest way to earn the trust of new patients. My dentist automatically sends out emails after every cleaning asking for reviews. If submitted, they ask if they can share these reviews publicly, and if so, theyll list them on the site.
Even if you only get one great review for every ten emails you send out, youll have a page full of great testimonials in no time that you can use to build trust.
Investing in our dental SEO services will pay for your website many times over. At design4dentists, our expert SEO team can identify your websites potential and create a bespoke SEO plan to target the patients that require any specific treatment provided at your dental practice. Let us show you how you can generate a great ROI.
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